Social Media Marketing for Traffic

Social Media Marketing for Traffic

 We all know social media can help you increase traffic to your site. Companies and brands are jumping on social media without strategy or proper goals. Is simply having a social presence enough? Or must you actually be doing things a certain way to reap real results? At our digital agency in Mumbai, we believe the latter is true. It’s certainly not enough to simply be on Facebook. You have know what to do on the platform and how to do it. A proper e-commerce social media strategy will not only help drive traffic to your site which could result in sales, but it could also help you gain a large social following. Social media strategies are of paramount, and here are six ways you can kick start.

1) Tweet: If you’re not already on Twitter, now is the time to start. Make sure you’re tweeting out relevant company based content, as well as blogs. Also make sure you’re engaging with and connected to people in your industry. Retweet community tweets and share unique ideas, here’s a good chance to get noticed!

2) Facebook for your blog: If you currently have a blog, it deserve it’s own Facebook page! This gives you an additional platform to share your blog content and get noticed

3) Facebook for everyday: Make sure you sharing posts about your company, community, business on the regular. Encourage readers to share and like your content and page!

4) Promotion: Why not ask users to share your blog and content on sites like Stumbleupon, Reddit and more? You can do this yourself occasionally too, but be careful!

5) Sharing Tools: Does your website have sharing options for Twitter, Facebook, Whatsapp and email? It certainly should.

We hope this has helped. These are easy tricks that you can implement immediately. Social media media marketing is important, but remember having a powerful goal driven social media strategy is even more important for your brand and bottom line.

Have a social media marketing question? Get in touch!

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FIVE BASIC SEO RULES

SEO is a popular buzzword on every agency in Mumbai. It’s what marketers talk about, it’s what brands expect their sites to be equipped with and it’s what SEO companies in India expect to excel in, and rightfully so. Some say it’s an exact science while others constant talk about how rules shift and change.

The latter is definitely true, effective SEO principles have shifted over the past few years. At The Neon Tree, we take pride in keeping up to date with the best SEO practices so we can help you stay competitive, even when the SEO landscape constantly fluctuates. So whether you’re interested in driving traffic to your site or e-commerce, here are five tips you’d want to know:

1) Intent is now important.
Previously, it was the exact keyword that resulted in a click. Now, Google and other search engines are interested in the how – how people interact with your site. Are they finding answers they’re looking for on your site? So not only does the click matter, but also the post-click activity. This basically means you have to satisfy user intention.

2) The concepts of keywords
Using correct keywords in the meta description and body copy used to be the one cardinal SEO rule. That rule has been a bit bent of late. Google now has the ability to interpret meaning. If you want to be known as the “best bakery in Khar”, it used to be important to repeat the phase. Now, you can talk about genuinely about bakeries and pastry and food in Khar and Google will be able to pick up on this semantic meaning. In fact such synonyms and related keywords to just “best bakery” will be qualify your piece as a better article. In terms of best keywords, stick to three, four or five-word queries.

3) UX
Google is updating it’s algorithms like nobody’s business. Every change however is searched on the audience, and how to better the user experience. A good tip for SEO Agencies in Mumbai and around India (and the world) is to focus on creating the best content out there for the specific topic. If you can prioritize giving value to your audience, that’s setting yourself up for advantages.

4) Size does matter
Gone are the days were 300 word articles was considered substantial. The sweet spot is to now aim for 1,200 to 1,500 pages; this is obviously quite long and takes preparation, but we promise it will help! Longer articles are now known to get more traffic, and they are being ranked higher in SEO. For easy user consumption (remember, it’s all about that) segregate content with bullet points, photos and sub headings.

5) Mobile & images
It’s all happening on your iPhones and Androids. This means, anything you create or produce should be easily viewed through the phone. This also includes making sure you can search for your content via mobile. As for images, stay away from stock photos – they are pretty pointless. Invest in unique personalized images – they’ll do more to attract attention.

So to sum up our SEO talk, make sure you focus on the audience. Produce content that adds value, and present it in a way you’d be happy to receive – this will automatically help with SEO and traffic. Best of luck!